Recent YouTube Ad scandal and blockage of Ads on it platform by advertisers has put YouTube into a defensive position by putting monetization restriction on all channels who have less than 10,000-lifetime views. That means YouTube will not let you earn money from advertising on your channel until you reach 10,000-lifetime view mark.
What’s Youtube ad mess – recently advertisers found that their ads have been displayed on Homophobic and anti-semitic messages, which spark protest against YouTube and advertisers boycotted Youtube ads. (full report here)
This move is not just for ‘homophobic or anti-Semitic messages’ videos, but also for fake news and copyright stealing videos. From now, whoever reaches 10,000 marks and fills application for monetization, YouTube will check the channel extensively for any YouTube guideline breach and then approve it. (No update on how much time it require for this process, neither it will bot or person to verify, I bet it is both)
ArsTechnica just reported that this changes to YTT (YouTube partner program) were already put in motion back in November of last year.
It means they have already started the process without notifying about it. Probably changing the algorithm accordingly.
I think this is a very impressive move by YouTube, which doesn’t harm both advertiser and creator.
This also means we will not earn anything from our new YouTube channels (The Enthusiasts and UnplugTech) for a long time now, but hey! I respect creators since I know how much time (and efforts) they took to reach it. Besides we will reach the threshold soon. 🙂
Anyway, good move by YouTube – creators are already showing their support for it on this Youtube’s official blog post.